I recently traveled to Peru and flew with LATAM airlines. I noticed the bright colors that the LATAM employees were wearing and the ticket booths had and thats when I googled LATAM and I came across an article mentioning that LATAM was in a huge rebranding phase. I thought it would be a cool idea to create my take of what the LATAM app would look like. I wanted this booking app to stand out from other similar apps and really test the boundaries of what a booking app could look like.
Disclaimer I do no work for LATAM airlines or any of their affliated airlines this was purely a personal project.
As I mentioned it before that I wanted to solve the same problem with a different solution. The airline industry is a multi-billion dollar industry but there's always been this lingering problem, Where do I purchase a ticket and is it the cheapest? Certain apps (ie. Kayak & Travelocity) have approached this issue with a search based technology to find the best deals for consumers but they have missed the design aspect of the problem. Before I started any designing or even wireframing I just downloaded all these mobile travel booking apps and visited their desktop sites to see what they looked like and how they functioned. My approach is to make the LATAM flight booking app a more interactive experience with the audience and to try a different approach to booking your flight and overall travel experience.
What I learned from this experience was to continue doing my research before designing as I know I did more of an in depth search of other similiar apps. Second, I learned to think even more about each step the user can take and may want to take and to continue to take my personal feelings & thoughts out of the table and continue to fully empathize about the user. Third, I learned more about LATAM and their brand and their routes throughout South America. Lastly, I enjoyed completing this personal project as I feel myself getting more comfortable with the design process using my current knowledge of everything I've learned and been taught to design another way to book your flight experience was really fun and overally a great experience.